{"id":8149,"date":"2019-07-17T09:27:09","date_gmt":"2019-07-17T09:27:09","guid":{"rendered":"https:\/\/bosbarcelona.com\/bos1964-orgatec-2018-copy\/"},"modified":"2019-10-11T08:16:10","modified_gmt":"2019-10-11T08:16:10","slug":"nueva-marca-bos-barcelona","status":"publish","type":"post","link":"https:\/\/bosbarcelona.com\/es\/nueva-marca-bos-barcelona\/","title":{"rendered":"BOS Barcelona, el nuevo naming para el portfolio de BOS1964"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>BOS Barcelona es una marca registrada de BOS1964 que act\u00faa como <strong>nuevo naming<\/strong> para su portfolio de producto con el objetivo de optimizar el comportamiento de la marca en entornos digitales, mejorar el entendimiento por parte de los clientes y aproximarse a los valores de la compa\u00f1\u00eda.<\/p>\n<p><strong>\u00bfPor qu\u00e9 Barcelona?<\/strong><\/p>\n<p>Barcelona es la ciudad que nos ha visto nacer y crecer desde 1964.<\/p>\n<p>Parte de la esencia de Barcelona es Dise\u00f1o, Arquitectura, Car\u00e1cter, Tendencia, Tecnolog\u00eda, Calidad de vida, Mediterr\u00e1neo, y a la vez son valores fundamentales sobre las que se sustenta la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; BOS Barcelona es una marca registrada de BOS1964 que act\u00faa como nuevo naming para su portfolio de producto con el objetivo de optimizar el comportamiento de la marca en entornos digitales, mejorar el entendimiento por parte de los clientes y aproximarse a los valores&#8230;<\/p>\n","protected":false},"author":1,"featured_media":8151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[93],"class_list":["post-8149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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