Say hello to BOS Barcelona, BOS1964’s new naming for the product portfolio

July 2019

BOS 1964 launches a new trademark to work as the new naming for its product portfolio with the aim of optimizing brand behavior in digital environments, improving customer understanding and approaching company values.

Why Barcelona?

Barcelona is the city that has given us life and seen us grow since 1964.

Part of the essence of Barcelona is Design, Architecture, Character, Trendiness, Technology, Quality of life, Mediterranean, and at the same time, these are fundamental values on which the company is based.